
                  2008 California Wine Harvest Is Light With Excellent Quality:
                  Vintners and Growers Work Through Challenging 
                  Frost and Dry Conditions
                 
                  SAN FRANCISCO - The 2008 California winegrape 
                  harvest brought in an estimated 3.05 million tons, down six 
                  percent from 3.25 million winegrape tons crushed in 2007, according 
                  to today's Preliminary Grape Crush Report from the California 
                  Department of Food and Agriculture. Lighter yields in the state's 
                  winegrape vineyards resulted from a dramatic growing season 
                  last year beginning with below normal winter rainfall, an extended 
                  April frost that reduced quantity in many regions of the state, 
                  followed by ideally mild summer and fall temperatures with no 
                  precipitation. Berry size was small throughout California, and, 
                  combined with the lighter yields, resulted in excellent quality 
                  fruit. The total crush of wine, raisin and table varieties was 
                  3.67 million tons.
                  
                  "We are well under expected yields for the third straight 
                  year. Lighter than normal with lighter cluster weights and smaller 
                  clusters," said Tom Rinaldi, Director of Winemaking at 
                  Hewitt/Provenance Vineyards in the Rutherford area of Napa Valley. 
                  "Overall, we are pleased with the deep colors, variety 
                  of flavors, nice balance, elegant style, and rarity of the wines." 
                  
                Winemaker 
                  Kevin Sass of Justin Vineyard & Winery in Paso Robles agreed 
                  with the assessment of a challenging but high quality crush. 
                  "Yields were down in Cabernet Sauvignon and related varietals 
                  due to shatter, small cluster sets and, in some cases, because 
                  of the early spring frost. The low yields did produce some great 
                  wine; the problem is there will be a shorter supply of wines 
                  from 2008." 
                  
                  Vintner David Lucas of The Lucas Winery in Lodi added that "2008 
                  was a remarkable year for Lodi's large population of old vine 
                  Zinfandel; little stress, not much pressure, no heavy burdens. 
                  Lodi produced small tight grape clusters, deep obsidian color, 
                  bright acids, and fully textured tannins yielding wines of great 
                  promise. For many red vineyards, yields were less than our crystal 
                  ball forecast. The white varieties yield was close to estimates, 
                  with intense citrus, lime and Pippen apple flavors in the Chardonnay. 
                  A year when great vineyards required little winemaking...mostly 
                  tending."
                  
                  "California has had three moderate to light crops since 
                  the record 2005 harvest which has put the supply/demand cycle 
                  in a balanced position, given the inventory that we have at 
                  our brokerage," said Glenn Proctor of Ciatti Company in 
                  San Rafael. "The industry is continuing to drive the quality/value 
                  quotient to produce a flavor profile and price point that consumers 
                  like and accept."
                  
                  Bill Turrentine of Turrentine Brokerage in Novato concurred. 
                  "The last two times we have gone into a recession, the 
                  wine business has been in a state of oversupply. This time the 
                  situation is much better. Growing sales and a lack of new planting 
                  has drained excess supplies and inventories are in relative 
                  balance. Though everyone is dealing with the current challenges 
                  of a bad economy, the long-term challenge will be to prepare 
                  for the growing purchases of wine by millennial consumers and 
                  the eventual economic recovery," he said.
                  
                  The volume growth of California shipments slowed, but still 
                  grew two percent last year to an estimated 196.3 million cases, 
                  according to preliminary numbers presented by wine industry 
                  consultant Jon Fredrikson of Gomberg-Fredrikson & Associates 
                  at the Unified Wine and Grape Symposium last month.
                  
                  To maintain the momentum of California wine, Wine Institute 
                  and the California Association of Winegrape Growers joined together 
                  last year to expand communications to consumers and public policy 
                  audiences about the unique and positive aspects of California 
                  wine. "Through our "California First" campaign, 
                  we convey messages about how the state's wine industry generates 
                  billions of dollars in economic activity in California, is a 
                  popular travel destination, and produces high quality wine in 
                  a sustainable manner," said Robert P. (Bobby) Koch, President 
                  and CEO of Wine Institute.
                  
                  For a copy of the entire Preliminary 2008 Grape Crush Report 
                  for California, go online to: (click 
                  here). The final report will be issued in one month.
                  
                  Established in 1934, the Wine Institute is the public policy 
                  advocacy group of 1,100 California wineries and affiliated businesses 
                  that initiate and advocate state, federal and international 
                  public policy to enhance the environment for the responsible 
                  production, consumption and enjoyment of wine. The Wine Institute 
                  membership represents 85 percent of U.S. production and 95 percent 
                  of U.S. wine exports. For more information about Wine Institute, 
                  go to www.wineinstitute.org. For more information about California 
                  wine and visiting California wine country, go to www.discovercaliforniawine.com.
                Other 
                  Related Links:
                  Wine 
                  Institute Correction: 2008 Harvest- Crush Summary
                  Vintner 
                  Quotes and Notes - 2008 California Wine Harvest
                  U.S. 
                  and California Grape Crush 1977-2008 Chart